Building an Amazon vendor P&L that tells the truth
Build a vendor P&L that reflects reality: start from net receipts, subtract allowances, deductions and your own costs, and reach…
Data
Which report, which day, which decision. The weekly data routine, report-reading discipline and separating signal from noise.
Amazon 1P pricing and CRaP items: profitability triage
CRaP items explained: why Amazon flags products that cannot run profitably, the levers that fix them, and how vendors should…
Vendor inventory health: sell-through, availability and returns
Vendor inventory health explained: how sell-through, availability and returns interact, what each signal indicates, and how to run a review…
CoOp agreements: what vendors actually pay for
Amazon CoOp explained for vendors: what these agreed allowances typically cover, how they hit your margin, what to examine before…
Net PPM explained: how Amazon looks at vendor profitability
Net PPM is Amazon's view of how profitable your items are for Amazon. Learn what it represents, which levers move…
Amazon Business Reports: the 6 columns that drive decisions
Read Amazon Business Reports through six columns — sessions, page views, unit session %, Featured Offer %, units ordered, ordered…
A weekly data routine for Amazon sellers
A repeatable weekly data routine for Amazon sellers: which reports to read, how to separate demand, conversion and economics, and…
Vendor Central analytics: 5 reports that matter for 1P decisions
A practical 1P analytics workflow for profitability, ordered vs shipped sales, inventory, traffic, conversion, forecast, and replenishment.